Burrito near night shift brewery12/5/2023 ![]() ![]() “So we started positioning the beverage station where guests can access it while in line.” “In full-service restaurants, the first transaction is the beverage transaction, but not in quick service, and that didn’t seem right to us,” Lockwood says. He adds that Freebirds is trying to improve beverage sales with each new store. “Systemwide, alcohol sales approach 6 percent of our business, which is not insignificant,” he says. Core offerings include Mexican brews and, because most of the units are in Texas, selections from the Lone Star and Shiner microbreweries.Īlthough beer outsells wine seven to one, Freebirds offers both red and white wines as well as two flavors of wine-based margaritas, which Lockwood says are almost indistinguishable from traditional margaritas made with tequila. He says the beer selection at Freebirds is extensive for a fast-casual restaurant. Lockwood says Freebirds does a strong lunch business, and offering alcoholic beverages increases its share of business after 4 p.m. It’s an important part of our business, because it’s a differentiator.” “Having wine and beer available eliminates that vote and puts us higher in the rotation. “If a group of people is discussing where to eat, the veto vote is the one guy who says, ‘I don’t want to go there because I want a beer,’” he says. ![]() Offering beer and wine just helps “eliminate the veto vote,” says the chain’s president, Bryan Lockwood. Freebirds World Burrito relies on a long list of ingredients and a modern atmosphere to bring customers through the door.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |